Personal Choice Collection

Plus size outfits that are elegant and flattering

Availalbe in Navy or Purple

Available in Navy only



    We are excited to welcome again this wonderful elegant collection for Plus sized outfits that will suit Mothers of the Bride/ Groom or just that special occasion.

    Established in 1980, Personal Choice is a trusted Irish brand, representing stylish fashion for plus size women.

    Personal Choice is a versatile range, suitable for all occasions.

    The brand is renowned for its glamorous, figure-flattering shapes, luxurious fabrics and soft tailoring.We have found the fit fantastic and hope you love these new styles.


    This wonderful collection has been brought for the second season  into Australia: Personal Choice by Michael H - A great name in Irish Fashion.

    This well known plus size collection continues to go from strength to strength with a fantastic mix of occasion through to party through to everyday wear for the fuller figure.

    Personal Choice majors on it's well deserved reputation of having one of the best fits in the trade.


    Sizes range from 14 -26. These are UK equivalent sizes and we find the larger of the sizes are slightly smaller than our plus sizes.

    We have a store in Richmond Melbourne.

    It is always best to pop in to try on and find out which outfit best suits you.

    For those interstate, we do have a phone sales service. Just ring us with your measurements so we can find the correct fit. We will send express post.

    Please note we receive 2 collections per year. July and January.

    We only order a small selection of each style shown

    So don't wait around they sell out fast.

    Extra stock is very hard to obtain from this designer.

    Personal Choice sizes are 14 to 26. these are United Kingdom plus sizes and can be a little smaller than ours,in the larger of their sizes.




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    Certified by happy customers

    I was looking for an outfit to wear to my son's wedding and approached Ever Elegant with trepidation! I expected my outing to end in tears of frustration and a failed trip to Melbourne! But, Helena was fantastic and my first expedition to my first shop ended
    -Kylee kk
    Would the shop on goggle booked my flight and had one day to buy Mother of the Groom outfit. I think I was the first person in the store when it opened to be greeted by the owner Helena and staff member Maree. What I had seen on line that I thought I was going to buy I didn't. I knew the minute

    Wonderful selection of outfits for mother of the bride. And 2nd wedding outfits for the more mature and sophisticated women . Amazing helpful and wonderful staff. Highly recommend this store to everyone I know . I flew down from. Sydney as I was unable to find the quality or selection in Sydney . Please open a store in a Sydney .

    My mother and I were both very impressed with the variety and quality of the outfits/dresses the store offers. The gorgeous outfit my mum had chosen, was beautifully altered by Helena. It was as though it was especially made for her! That's what a fabulous job Helena had done with the
    The staff at Ever Elegant were so helpful when my mum was buying her mother of the bride outfit. They helped us find correct sizes and colours and chose items we might not have otherwise considered. My mum left feeling extremely happy with her choice and the service provided. Thank you!

    Go to this outlet, try on and you will be convinced, no one talks you into it, the outfits talk for themselves

    Having looked everywhere I could afford for an outfit for my sons wedding and feeling quite deflated, I came upon Ever Elegant on the internet. Just looking at their selection on line lifted my spirits! So off I headed (with friends for advice)and having decided I may need to increase the budget, was pleasantly surprised to find several dresses in my price range. Nothing was too much bother for the shop assistant

    Highly recommend Ever Elegant, staff very helpful. Garment arrived next day to Hobart, perfect fit, accurate description on website.

    I was dreading shopping for a dress to wear for my daughter's wedding as usually I can never find anything that fits me and which I feel comfortable in. I went to Ever Elegant and after trying about 4 dresses I found my perfect one. I bought a silver Sonia Pena dress .I felt very elegant and full of confidence and had