Sophistication and Elegance for the mother of the bride


Spring/Summer 2018

John Charles is a luxury design house, world renowned for fine womenswear and mother of the bride outfits that push the boundaries of modern occasionwear.

Exclusively designed in London, their mother of the bride dresses are the last word in understated elegance. Building on the reputation of half a century of quality design and dedicated attention to detail, John Charles is one of the UKs most highly respected design houses.

Sophistication and comfort come together to create the perfect formula for day-to-night occasion dressing. Each beautifully-crafted outfit combines modern British style with timeless charm.

The luxurious fabrics are sourced from Europe’s finest mills and their reputation for excellence precedes everything they do. They pride themselves on  exquisitely detailed mother of the bride dresses, expertly tailored outerwear and exclusive millinery.

Every mother of the bride dress  created benefits from decades of heritage combined with bespoke, original designs and skilful British craftsmanship. The collection of mother of the bride outfits celebrates and perfectly accentuates the natural female figure .



John Charles is a luxury design house renowned for pushing boundaries of modern occasion wear.

Established in 1912 in London by Ada Ellis, the John Charles label was founded with the desire of creating women's wear that balances bold and graceful. Designed exclusively in-house with a couture approach, John Charles benefits from over a century of atelier experience. The label is available throughout premier independent boutiques and stores in UK , Europe and our store here in Australia.

John Charles, led by Regine Ellis and her son James, has become synonymous with modern glamour.

The brand’s ethos has lasted generations: that beauty and comfort combine to create the perfect occasion wear outfit.

John Charles has received numerous accolades over the years, including the Bridal Buyer Magazine award  and three time RBA winner for best occasion wear brand.


How It works.

It is always best to come in store and try on our outfits.

If that is not an option then we do have a overseas interstate and country postal option.  Click on the button below to see how to shop.

With our John Charles collection we choose from their 2 annual collections , these are delivered in store around mid year and January.

The John Charles Label does not do repeat or reorders. So what we have in store is all we have.
We keep our selections quite exclusive and only buy in a small run of the styles selected. Thus keeping them very exclusive. you can be sure of not walking in to see another of these outfits.

Also we advise getting in early to have full selection of sizes.



Hi Helena,

Attached is a photo from my son's recent wedding wearing my John Charles outfit.
I really appreciated you contacting me when this outfit arrived in store.
It is just gorgeous and of course I absolutely love the colour and style.
The outfit felt great on and was very comfortable to wear all day.
I was complimented on my outfit from some of the guests  who enquired where
can you get lovely outfits as they are hard to find.
I could happily say Ever Elegant.
So it is a thank you to yourself and Marie for being so very friendly and helpful, giving honest opinions when needed and nothing being too much of a problem..
Also any alterations were done promptly.
It certainly makes shopping for a special occasion so much easier.

Kind Regards,
Heather Bailey

Heather Bailey

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Certified by happy customers

I was looking for an outfit to wear to my son's wedding and approached Ever Elegant with trepidation! I expected my outing to end in tears of frustration and a failed trip to Melbourne! But, Helena was fantastic and my first expedition to my first shop ended
-Kylee kk
Would the shop on goggle booked my flight and had one day to buy Mother of the Groom outfit. I think I was the first person in the store when it opened to be greeted by the owner Helena and staff member Maree. What I had seen on line that I thought I was going to buy I didn't. I knew the minute

Wonderful selection of outfits for mother of the bride. And 2nd wedding outfits for the more mature and sophisticated women . Amazing helpful and wonderful staff. Highly recommend this store to everyone I know . I flew down from. Sydney as I was unable to find the quality or selection in Sydney . Please open a store in a Sydney .

My mother and I were both very impressed with the variety and quality of the outfits/dresses the store offers. The gorgeous outfit my mum had chosen, was beautifully altered by Helena. It was as though it was especially made for her! That's what a fabulous job Helena had done with the
The staff at Ever Elegant were so helpful when my mum was buying her mother of the bride outfit. They helped us find correct sizes and colours and chose items we might not have otherwise considered. My mum left feeling extremely happy with her choice and the service provided. Thank you!

Go to this outlet, try on and you will be convinced, no one talks you into it, the outfits talk for themselves

Having looked everywhere I could afford for an outfit for my sons wedding and feeling quite deflated, I came upon Ever Elegant on the internet. Just looking at their selection on line lifted my spirits! So off I headed (with friends for advice)and having decided I may need to increase the budget, was pleasantly surprised to find several dresses in my price range. Nothing was too much bother for the shop assistant

Highly recommend Ever Elegant, staff very helpful. Garment arrived next day to Hobart, perfect fit, accurate description on website.

I was dreading shopping for a dress to wear for my daughter's wedding as usually I can never find anything that fits me and which I feel comfortable in. I went to Ever Elegant and after trying about 4 dresses I found my perfect one. I bought a silver Sonia Pena dress .I felt very elegant and full of confidence and had