Ann Balon Collection

Moda Italiana

Designer Italian Lace Mother of the Bride/Groom outfits, Australia

Tea length mother of the bride and Groom dresses.

Plus size mother of the bride dresses ,2 and 3 piece suits.



Want an outfit that is Elegant , comfortable, flattering ( no matter what size) and gets you complements.

    Welcome to Ann Balon

    As one of the leading UK occasion wear labels, Ann Balon makes women feel glamorous, elegant and confident on their special occasions.

    Beautiful Italian dresses and outfits for mother of the bride or mother of the groom, stylish wedding guests, a day at the races, romantic cruise, cocktail party or just that special night out. Also flattering plus size dresses and outfits for the fuller figure.

    Each Ann Balon outfit makes an individual statement and is sure to turn heads.  A classic, timeless look.


    Perfect for any shape

    The Ann Balon Plus Styles are especially designed and cut to flatter the fuller figure. Ann has paid particular attention to small details, from the width of the straps, the proportions of the sleeves, the cut of the neckline, the weight of the material, to the overall comfort of the fit. The Ann Balon unstructured look works in harmony with the body, respecting curves, hiding bumps and bringing graceful flowing movement.

    Plus size dresses and outfits by Ann Balon are the ultimate combination of glamour and elegance, luxury and comfort. Choose with confidence from Ann Balon’s range of beautiful plus size dress and jacket combinations and elegant 3 piece outfits. Most plus styles are available in XL – XXL, size 16–26 (style Fortuna also available up to 5XL and style Greta  up to 6XL) and in a tasteful choice of soft pastel colours or stronger vibrant tones for all seasons and occasions.


    “Just occasionally you come across a collection with such an individual personality that you know it will be a top choice every season, especially for mother of the bride or groom or that ever important special occasion. Floating fabrics, exquisite Italian lace with delicate applique and subtle sparkle, and a dazzling colour range are the signature at Ann Balon. Sophisticated, stylish and wonderfully easy-to-wear, this glamorous label shows respect for curves, which makes it ideal for all shapes and sizes. Jackets are softly shaped and elegant skirts, dresses and pants are flattering and for the plus size there’s always clever elements designed to instill confidence.”
    Focus Bridal magazine

    How It works.

    We hold a range of the best selling outfits in store. If you are able to visit,we would try some outfits on to work out your size, the style you like and then the colour.

    If we don't have that in store we will order in. Ann Balon is one of a very few designers who we can re order form. It can take as much as 10 weeks for an order or as little as 3 weeks. It totally depends if they have one in their warehouse or it has to be manufactured and dyed.

    We  require a 50% deposit on all orders.  We do allow full refund if the outfit does not work out. This has never happened as these are such easy fit and elegant outfits and we take the time to listen to your requirements.

    When your outfit arrives we will contact you. If you are interstate we will post to you after full payment has been received.

    As one of the leading UK occasionwear labels for more than 30 years, Ann Balon has been making women feel confident, elegant and glamorous on their special day.

    Her business started by chance on a holiday on the Amalfi coast in Italy where she was captivated not only by the spectacular scenery and good food but also by the region’s precious lace materials and intricate dressmaking techniques. She decided to create her own fashion label and a set up a studio in the hills above Positano from where her creations are shipped to select boutiques around the world.
    Observing traditional dressmaking practices, experienced seamstresses craft Ann Balon outfits from the finest lace. Fabrics are hand-cut, batch-dyed and uniquely textured by means of stone-washing with light porous pumice from Mount Vesuvius.

    The whole production process is extremely painstaking, using artisanal techniques with hand crafted applique work which result in classic romantic pieces that enhance the figure of the woman she is dressing.

    Ann Balon’s timeless exquisite designs are also used in her range for the fuller figure. Her soft Italian style tailoring and delicate lace, complemented by eye-catching embellishments and subtle design details, both flatter and add flair.

    Skirts are fitted with discreet elasticated waistbands, dresses are lined with cool, lightweight slips and jackets or full length coats are added to finish off her elegant outfits.

    The business is a family affair with Ann, husband George and daughter Debra all involved.

    Thank You Helena & Maree for helping me choose an outfit for my son's wedding. It was a perfect day for a very special wedding. The bride was exquisitely stunning! Our son was handsome. Dad looked pretty good & I was so very comfortable & got many compliments, thanks to you.

    Michelle Betadom

    Allegrina 2XL - 4XL

    Buying The Ann Balon collection at the United Kingdom trade show

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    Certified by happy customers

    I was looking for an outfit to wear to my son's wedding and approached Ever Elegant with trepidation! I expected my outing to end in tears of frustration and a failed trip to Melbourne! But, Helena was fantastic and my first expedition to my first shop ended
    -Kylee kk
    Would the shop on goggle booked my flight and had one day to buy Mother of the Groom outfit. I think I was the first person in the store when it opened to be greeted by the owner Helena and staff member Maree. What I had seen on line that I thought I was going to buy I didn't. I knew the minute

    Wonderful selection of outfits for mother of the bride. And 2nd wedding outfits for the more mature and sophisticated women . Amazing helpful and wonderful staff. Highly recommend this store to everyone I know . I flew down from. Sydney as I was unable to find the quality or selection in Sydney . Please open a store in a Sydney .

    My mother and I were both very impressed with the variety and quality of the outfits/dresses the store offers. The gorgeous outfit my mum had chosen, was beautifully altered by Helena. It was as though it was especially made for her! That's what a fabulous job Helena had done with the
    The staff at Ever Elegant were so helpful when my mum was buying her mother of the bride outfit. They helped us find correct sizes and colours and chose items we might not have otherwise considered. My mum left feeling extremely happy with her choice and the service provided. Thank you!

    Go to this outlet, try on and you will be convinced, no one talks you into it, the outfits talk for themselves

    Having looked everywhere I could afford for an outfit for my sons wedding and feeling quite deflated, I came upon Ever Elegant on the internet. Just looking at their selection on line lifted my spirits! So off I headed (with friends for advice)and having decided I may need to increase the budget, was pleasantly surprised to find several dresses in my price range. Nothing was too much bother for the shop assistant

    Highly recommend Ever Elegant, staff very helpful. Garment arrived next day to Hobart, perfect fit, accurate description on website.

    I was dreading shopping for a dress to wear for my daughter's wedding as usually I can never find anything that fits me and which I feel comfortable in. I went to Ever Elegant and after trying about 4 dresses I found my perfect one. I bought a silver Sonia Pena dress .I felt very elegant and full of confidence and had